Sales can be loosely defined as ‘convincing a 3rd party to purchase a good or service’. Although there are probably better definitions, they all mean essentially the same thing: to convince someone to buy something from you. The use of the 3 P’s of Selling is an excellent way to help ensure that ‘convincing a 3rd party…

The act of giving a gift is one of those universal principles that are held dear amongst sales representatives everywhere. One of the reasons for this is that salespeople are seeking to take advantage of the norm of reciprocity. The norm of reciprocity essentially is the societal expectation that people will respond positively if you…

Closing a prospect requires a certain level of finesse and strategy. As I have said before, I tend to favor closes that are easy to learn and simple to replicate. One of the best closes that you can use is called the Bracket Close. As opposed to the 1-2-3- Method, this strategy involves presenting a…

Let’s get real here. You can spend as much time as you want on lessons in persuasion. You can memorize and practice every objection handling strategy that exists. You can get as motivated as you want. It doesn’t really matter what you do – if you don’t believe in your product/service, you’re going to have…

Updating and navigating CRM (Customer Relationship Management) software is about as fun and exciting as watching the grass grow. It can be cumbersome and time-consuming to update every customer interaction that you have. Sometimes, it can even be downright frustrating. Oftentimes, sales executives are time constrained while on the job and cannot update the software…

Have you ever bought something “on a whim” because the price was discounted for a limited time? How about because there was a limited quantity and they were selling fast? If so, whether you want to admit it or not, you bought because you felt the urgency to buy it while you have the chance….

Working in business, you’ll hear a lot of terms thrown around that don’t make a whole lot of sense  on the surface. B2B and B2C are just a couple of those terms that describe certain sales and marketing roles. While they might sound like high-level industry jargon, it’s extremely important to know the difference between…

  The Features, Advantages, and Benefits Model (also known as FAB) can be a great tool used to effectively sell any product/service. At it’s core, the FAB Model is a way you can describe a product/service in terms of the physical characteristics, the advantages of those characteristics, the direct benefit to the customer. People buy when…