Marketing is everywhere.
Whether you like it or not, you’re constantly being exposed to advertisements and marketing messages. Offline, you are exposed to all sorts of various marketing methods, such as print advertisements, TV commercials, billboards, paid advertorials, mailers, referral opportunities, direct face-to-face marketing efforts, telemarketing, and sponsored events. Once you go online, you are exposed to an even wider variety of marketing efforts, ranging all the way from a simple display advertisement to interest-based social media sponsored posts.
With the massive onslaught of marketing messages, consumers have grown somewhat immune to advertisements. It’s important for those who work in sales and marketing to cut through the noise and get their message to the right people at the right time. It’s even more important for those who own their own business and don’t find the idea of wasting precious dollars on those who have no interest whatsoever.
When done correctly, digital marketing can be an extremely powerful tool that is more cost-effective, more transparent, and offers a greater return on investment than traditional methods. As with anything else, there are dozens upon dozens of ways that you can market online. When it comes down to it, here are the top 5 methods that actually work and will give you the greatest chance of earning more customers.
SEO (short for Search Engine Optimization) is a digital marketing strategy that aims to drive organic traffic to a particular website by increasing the website’s page rank on popular search engines. Google and Bing are two of the biggest search engine companies out there. Those two alone are responsible for driving most of the online traffic to websites. It’s always the goal for businesses to have their company appear on the front page. It’s been said that the best place to hide a body is the 3rd page of Google because nobody really goes past the second page when searching. The goal of SEO is to basically make the website more attractive to these search engines. This is accomplished by writing unique and relevant content while working on optimizing the keywords and keyphrases. When done correctly, a proper SEO program can potentially drive thousands (if not hundreds of thousands) to your website.
SEM (short for Search Engine Marketing) is a digital marketing strategy that will place you on the front page of search engines in the paid section by bidding on keywords and phrases. Most people will understand this as utilizing Google Adwords. This method works because it’s a way for your website to get on the front page of search engines without the lengthy SEO process. It also works because SEM campaigns capture people who are in need of your product/service right now. For example, studies show that people searching for “HVAC repair now” will more often than not click on a paid result because it’s more immediate. A successful SEM campaign will have a simple landing page that is easy to understand and will usually consist of a form to fill out or a phone number. The best part about SEM – it’s on a pay-per-click basis, so advertisers only pay if someone clicks on the link, which means that the ROI is usually very high on SEM campaigns.
Social Media Marketing
Social Media Marketing is a digital marketing strategy that allows for advertisers to communicate their message to audiences on various social media sites, such as Facebook, Instagram, LinkedIn, Twitter, SnapChat, etc. Social Media Marketing has become one of the most popular ways to market because of the relatively low cost and highly targeted capabilities. Just as an example, a company who specializes in manufacturing luxury furniture could choose to serve ads to people who are over the age of 40, married, have steady jobs, are college educated, and live within a certain geographical area. Companies can even target people based off of their interests and behavior – so that same company can also target people who have “liked” home remodeling or home decorating posts and videos in the past. This allows for companies to serve their ads to their EXACT demographic.
For companies who want to build brand awareness, Targeted Ads are a great tool. A Targeted Ad strategy involved serving digital ads to people’s mobile phones, tablets, or desktop computers based on various behaviors. This method is great for getting your message to the right people at the right time. One example of this strategy allows companies to place a virtual dome over various places and only serve ads to people who have visited those places. So, let’s say that you went to order pizza at a local pizza store and a few days later, you get served an ad on your phone for a competitor’s pizza place down the road. The competitor’s pizza place targeted you as someone who liked pizza based on your behavior of walking into a pizza place.
Email marketing is a method that’s nearly as old as the internet itself. It’s been around for decades, and yet, shows no signs of going away. Yes, a lot of people tend to hate spam emails and will delete them instantly, but there are a good number of people who become loyal customers based off of email marketing campaigns. The reason this method is popular is the extremely low cost to reach a wide number of people. Mathematically, if someone were to send 100,000 physical mailers, it might cost the individual thousands of dollars once you factor in postage and materials. To send 100,000 emails, the cost might be in the hundreds of dollars. The wide reach with the low cost alone makes this one of the best methods to reach people.
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Author: Jason Karaman
Hello! I’m a marketing, sales, and customer service author, blogger and doer. I live in the South Carolina Lowcountry with my wife. I enjoy reading, writing, hiking, kayaking, and all things beach. For media inquiries, send an email to JasonKaraman@ExpertCaller.com